Spitze Agency: A Digital Marketing Transformation
Website, photography, video production, social media marketing
The Challenge
Spitze Agency, brainchild of hospitality connoisseur Jannick Gram, was born from a vision: to redefine Copenhagen’s hospitality landscape.
Jannick, armed with years of experience, a robust network, and a keen understanding of the industry, knew that establishing Spitze Agency as a leader required a powerful online presence. This meant not just a website, but a comprehensive digital ecosystem that reflected the dynamism and sophistication of their diverse services.
Spitze Agency partnered with Midnight Media to bring this vision to life, encompassing the creation of six distinct websites, strategic social media management, and compelling content development.
Dive in to discover how we helped Spitze Agency achieve a commanding digital footprint in a competitive market.
The Insight
Our first order of business was to deeply understand Spitze Agency’s target audience.
We recognized that their primary clientele consisted of small to medium-sized businesses within the bustling Copenhagen hospitality scene – restaurants, bars, event spaces, and hotels.
To resonate with this discerning audience, we needed a strategy that communicated Spitze Agency’s expertise and broad service offerings in a clear, engaging, and visually compelling manner.
This meant crafting websites that were not just aesthetically pleasing, but also user-friendly and informative.
On the social media front, we aimed to establish a consistent brand voice and deliver content that was both valuable and shareable, positioning Spitze Agency as a thought leader in their field.
The Solution
To achieve these objectives, we implemented a comprehensive and integrated digital strategy:
Website Design & Development:
We meticulously designed and developed six unique websites, each tailored to a specific branch of Spitze Agency’s operations:
- spitzeagency.dk: This flagship website served as the central hub, exuding a high-end aesthetic with polished visuals and expressive design. It provided an overview of Spitze Agency’s philosophy and comprehensive range of services.
- spitzecocktails.dk: Dedicated to Spitze Agency’s cocktail expertise, this website showcased their offerings for cocktail events, courses, bartender rentals, and more. The design captured the vibrancy and artistry of the craft.
- spitzecatering.dk: Catering to both private and corporate clients, this website highlighted Spitze Agency’s culinary prowess, from intimate weddings to large-scale corporate events. Mouthwatering imagery and detailed service descriptions were key elements.
- spitzemarketing.dk: This website focused on Spitze Agency’s marketing arm, showcasing their photography, videography, social media management, and web design services specifically tailored for the hospitality industry.
- spitzeconsulting.dk: Leveraging Jannick’s extensive experience, this website presented his consulting services, emphasizing his ability to guide hospitality businesses to success in a competitive market.
- spitzeevents.dk: From weddings and birthdays to DJ services and beyond, this website captured the energy and excitement of Spitze Agency’s event planning and management capabilities.
- spitzeagency.dk: This flagship website served as the central hub, exuding a high-end aesthetic with polished visuals and expressive design. It provided an overview of Spitze Agency’s philosophy and comprehensive range of services.
Each website featured essential pages, including a captivating homepage, detailed service category pages, SEO-optimized blog posts with relevant industry insights, and a portfolio page showcasing past events and successful projects. Crucially, all websites were optimized for search engines (SEO), integrated with analytics for performance tracking, and secured with robust security measures to ensure a smooth and safe user experience.
Social Media Management:
We took charge of Spitze Agency’s social media presence across a spectrum of platforms, including TikTok, Instagram, Facebook, Pinterest, Google My Business, and YouTube. Our approach was data-driven. We conducted in-depth market research within the Nordic hospitality landscape to understand the content preferences and engagement patterns of their target audience. Based on our findings, we determined that a consistent posting schedule of three reels and two image posts per week across these platforms would yield optimal results.
We managed every aspect of their social media strategy, including:
- Content Curation and Editing: We worked closely with Spitze Agency to gather compelling visuals and information, ensuring that the content was aligned with their brand identity and resonated with their target audience.
- Content Calendar and Scheduling: We developed a strategic content calendar to ensure a consistent flow of engaging posts, maximizing visibility and reach.
- Graphic Design: We created eye-catching graphics and visuals that reinforced Spitze Agency’s brand identity and captured the attention of their followers.
- Posting and Monitoring: We handled the timely posting of content across all platforms and actively monitored engagement, responding to comments and messages to foster a strong online community.
Results
Our collaborative efforts with Spitze Agency generated impressive results in a short period:
- Increased Social Media Following: Within just six months, Spitze Agency gained 1600 new followers across their social media platforms, expanding their reach and brand awareness.
- Enhanced Organic Reach: We achieved 200,000 organic impressions, demonstrating the effectiveness of our content strategy in reaching a wider audience without paid advertising.
- Boosted Engagement: Our content sparked 7,000 interactions, indicating genuine interest and engagement from their followers.
- Consistent Content Output: We published a total of 1300 posts across all channels, maintaining a consistent and engaging online presence.
Looking Ahead
Our partnership with Spitze Agency is set to evolve in 2025. We are excited to expand our marketing efforts and assume full responsibility for content creation, including filming and editing. This will allow Spitze Agency to focus even more on delivering exceptional service to their clients, while we ensure their digital presence remains dynamic and engaging.
Ready to elevate your business’s online presence and attract your ideal clients?
Contact Midnight Media today. We’ll help you craft a bespoke digital marketing strategy that delivers tangible results.