Vintervarme: Bringing the Warmth of fine Danish Gløgg to Life
Visual Storytelling through photo and video
The Challenge
Vintervarme, a Danish gløgg company crafting its exquisite product in Spain, approached Midnight Media with a challenge: how to capture the essence of their unique, high-quality gløgg and communicate its rich story to a wider audience. Made with fine wine, traditional Christmas spices, a touch of premium rum, and a whole lot of passion, Vintervarme’s gløgg deserved to stand out in a competitive market. They needed compelling visuals and engaging video content to showcase their product and brand story across various platforms. Could we help them achieve this? Let’s dive into how we brought the warmth of Vintervarme to life.
The Insight
We recognized that Vintervarme’s gløgg was more than just a festive drink; it was a labor of love, steeped in tradition and crafted with the finest ingredients. To truly capture this, we needed to go beyond simple product photography. Our strategy focused on two key elements:
- Visual Appeal: High-quality images showcasing the gløgg bottle and a steaming glass of the beverage would create an immediate sense of warmth and desire. These visuals needed to be versatile enough for use on social media, website banners, and advertising campaigns.
- Storytelling: A video interview with Daniel, the founder of Vintervarme, would allow us to delve deeper into the brand’s story, highlighting the unique aspects of his gløgg and his passion for the craft. This would provide valuable content for educating customers and building a stronger brand connection.
The Solution
Our solution involved a multi-faceted approach, combining photography and videography to create a comprehensive visual experience for Vintervarme:
Photography:
- We conducted a professional photoshoot, capturing stunning images of the Vintervarme gløgg bottle and a perfectly styled glass of the warm beverage.
- The images were carefully composed to evoke a sense of coziness and festive cheer, emphasizing the rich color and texture of the gløgg.
- We delivered 10 high-resolution images, optimized for various online and print applications.
Videography:
- We produced a 5-minute interview-style video featuring Daniel, the founder of Vintervarme.
- In the video, Daniel shares his passion for gløgg, explains the unique production process, and highlights the quality ingredients that set Vintervarme apart.
- To maintain viewer engagement, we incorporated beautiful b-roll footage of the gløgg, the Spanish countryside, and the production process, all set to a relaxing classical music soundtrack.
- The video was thoughtfully edited with chapters, allowing for easy segmentation into shorter, bite-sized videos for social media.
- We delivered the video in various formats (16:9 and 9:16) with and without captions, ensuring maximum versatility across different platforms.