Salford Cutting Corner Visual package
Website, photography and video production
The Challenge
Our mission with Salford Cutting Corner was clear: to capture the essence of their barber shop and convey its unique atmosphere and style through photography and videography.
From the sleek interiors to the bustling energy during operation hours, our challenge lay in capturing every aspect of their space and craftsmanship with precision and authenticity.
Additionally, building a simple yet effective website that reflected the ethos of Salford Cutting Corner presented its own set of challenges, requiring us to balance design aesthetics with user experience.
The Insight
In the heart of Salford Cutting Corner, we discovered a rich tapestry of hard work and innovation, where classic barbering techniques met modern demand.
Through immersive photography sessions and observation during operation hours, we gained valuable insights into the meticulous attention to detail and dedication to quality that defined the Salford Cutting Corner experience.
Drawing inspiration from the modern yet traditional aesthetic of their space and the passion of their work, we aimed to create visuals that not only showcased their craftsmanship but also invited customers to step into their world.
The Solution
To bring our vision to life, we adopted a multi-faceted approach that combined the art of storytelling with technical expertise.
Our photography sessions captured the sleek interiors and vibrant energy of Salford Cutting Corner, providing viewers with a glimpse into the inviting ambiance of the shop.
In crafting the promotional video, we highlighted the skill and precision of the barbers, showcasing their artistry in transforming clients’ looks with confidence and style.
Finally, we designed a simple yet elegant website that served as a virtual storefront for Salford Cutting Corner, providing essential information while reflecting the shop’s personality and aesthetic.
The Website
Crafting a simple yet effective one-page website for Salford Cutting Corner was a rewarding endeavor, aimed at highlighting their mission, services, and prices in a concise manner.
The website offers a seamless experience, showcasing captivating images and videos capturing the essence of their location, both indoors and outdoors.
With a focus on accessibility, contact information and links to social media platforms are easily accessible, facilitating engagement with their audience.
Through a clean and streamlined design, visitors are provided with all the essential information they need, ensuring a memorable and informative visit to the Salford Cutting Corner online presence.
Site Breakdown
Section 1: Our story
The simple website design starts with a hero banner section, featuring a background video playing on a loop, together with the menu, logo and a brief description of the nature of the business “Gentlemen’s Barbershop”
The very next thing, a dear concept to the owner, is the story of the barbershop, and what makes it special. The details employed in this section separate the client’s business from any other barber shop.
Section 2: Atmosphere and Our Services
After careful consideration, we have decided the very next section after our Hero section should be about the atmosphere of the place. The owners of the business have invested a considerable amount of money and time into refurbishing their business, and they wanted to showcase this as soon as they could.
Following past the beautiful imagery of the establishment, we have placed the list of services and the prices.
The reason why these are not the higher up on the page is simple: the client’s business is a barbershop, everyone knows already what a barbershop provides. What makes a difference is everything else, the location, the story, the videos showing the barbers in action.
Section 3: Our Work
Scrolling past the services sections, welcomes you our work section. A simple gallery featuring professionally captured images speaks volumes about the barber’s skill, attitude and vibe.
This section creates trust, and conveys a sense of belonging to the customer.
To reinforce the sense of trust, we have showcased 3x reviews, from different platforms. The diversity of the reviews and of the platform they come from is on purpose, selected to pass on to the customer the feeling of safety and trust.
If people speak highly about the establishment on different platforms, their message is valued.
Section 4: Inside, Contact and location
Once the customers have read about the business and what makes them special, have glanced over the atmosphere, the services and pricing, were put at ease by the reviews and work imagery, it’s time to close the customer journey with imagery from inside the store, highlighting the place’s tidiness, modern equipment and seating area.
The very important contact information is present right after, as well as a google maps integration that guides the clients right where they need to go: The Salford Cutting Corner barber shop.
The very last row of images feature the outside of the store, right next to the map, making it easier for a customer to know what the business looks like when they are arriving at the location, giving them total peace of mind over their whole journey to the saloon.
